Will the Ad Tech Bubble Burst?
All the major ad networks sell a profane amount of fake visitors to their customers. We have research to indicate that some networks may sell as many as 85% fake visitors. So these near trillion dollar companies are built on tricking their ad customers and selling bogus traffic? Any other industry would be held accountable. If you paid for a Rolex watch at a jeweler only to discover it was a fake, they could end up in prison.
IMO this is one of the biggest factors that will eventually cause the ad tech bubble to burst. Come on Facebook, Google, Microsoft, Verizon, etc. … sell people what they paid for and not what your shareholders benefit from.
Personally I will rejoice when these corporations lose their power.